Brands are moving from fast to ‘forever fashion’ – but are new clothes ever sustainable?

Well-designed, long-lasting clothes have become items only the elite can afford. Change needs to happen at every price point

Chanel spring/summer 2022 catwalk show, Paris Fashion Week, 5 October 2021.‘For shoppers at the ‘value’ end of the market, where jeans can cost as little as £10, there is no Chanel tweed suit or Hermès Birkin handbag at the end of the rainbow.’ Chanel spring/summer 2022 catwalk show.

Photograph: Laurent Laurent